SUE SUTCLIFFE - Social Media Day GTA

The most critical component of any successful digital marketing campaign is the implementation of a proper measurement framework. The digital ad space can be fragmented, overwhelming and full of acronyms! As marketers, we have access to vast amounts of data from many different tracking and analysis systems. While data can be immensely useful, the challenge is often understanding the data and uncovering insights. Setting clear objectives and identifying Key Performance Metrics (KPIs) can help you prioritize and maximize the outcome of your marketing investments.

This session will provide you with an overview of how to develop a successful measurement framework, including specifics on what tools and data sets are ideal for driving performance as it relates to your website as well as Display, Video, Social, and Search marketing efforts.

Smart marketers understand that content marketing is a smart and economical way to create awareness, build credibility and ultimately profits, but if you’re like most, you’re frustrated by how difficult it is to get people to click and convert in this digital age.

In this interactive training session, you will discover;

How to get your content noticed by the right eyes,
How to discover content your ideal prospects will find valuable, and
The key elements of an effective sales page.

By the end of this workshop, you’ll understand;

Why your current content marketing plans are delivering mediocre results,
Three critical things you need to master, to increase the number of times people click and convert, and
What you need to do to increase conversion and ROI from your content marketing efforts.

In this session we will have a look at how the explosion of Social Media and digital platforms have provided a haven for online crime and will provide information on awareness, prevention and response.

Discover how to get a steady flow of leads using LinkedIn. There are over 500 million people on LinkedIn with an estimated 2 people joining every second!!

Do you have loads of connections on LinkedIn but you are not sure what to do them or how to stay in touch with your connections? When you do connect with a request on LinkedIn do you say…….. now what?

In this session, you will discover how to use LinkedIn to leverage your connections, build your network and optimize your personal profile. It is a powerful and professional platform that goes beyond the profile to build relationships with your potential clients & connections and turn them into offline sales. You will learn the steps to a highly effective profile and how to use that profile to get yourself out there in a big way to attract the right connections, build your network and convert those connections to generate leads.

By the end of this workshop, you’ll know:

How to navigate the new user interface on LinkedIn.
The key elements of a powerful profile that attracts clients and boosts your brand.
The LinkedIn Lead Generation System that brings a steady flow of new leads to your business.

Did you know that video can skyrocket both site traffic and email click-through rates and that audiences are 10x more likely to engage with, embed, and share video content? And side note…that by 2019, internet video traffic will account for 80% of ALL consumer Internet traffic? MIND. BLOWN.

Using video marketing can be incredibly effective when used correctly, but at the start, it can also be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase? How long should your videos be? Not to mention that little complication.. how do you actually make professional video that looks amazing?

The short answer? Video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on the type and industry of your brand or business. Let us help set you up for success!

In this session, we’ll teach you how master the art of video strategy and workflow to create effective, engaging video for your brand’s website and/or social channels.

Increasingly, companies find themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organizations they are talking about are not always aware or proactive in their responses. How can organizations navigate this challenging environment? What are best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants? It’s not all doom and gloom either! You can be a positive influence online and leverage your existing audience to amplify your message and raise awareness about you. In this session you will how to do that too!

This session will focus on the following three main components:

Super Strategy: What does a successful strategy for business owners looks like;
Super Team: What does it take to have a super team?
Super System: How to use technology, processes and the five senses to deliver a killer customer experience?

With 2 billion people on Facebook, if Facebook isn’t part of your marketing mix you’re missing out! In this session with Facebook ad expert, Jeff Goldenberg, learn how to create killer Facebook/Instagram ad campaigns and optimize them for your audience. Jeff will also share advanced Facebook ad strategies to help your company connect with your audience, tell better stories through thumb stopping creative, and get real leads.