Social Media Strategy Expert
Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as CIBC, Royal Bank of Canada, BMO Nesbitt Burns, National Bank, Sirius XM Canada, the Globe and Mail, World Vision Canada, and the Aga Khan Foundation. He has spent the last twenty years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto. He also taught entrepreneurship at OCAD University and currently teaches Digital Strategy at the University of Toronto’s School of Continuing Studies. Andrew speaks internationally about the social and digital landscape. His entrepreneurial efforts have been featured in the Toronto Star and by LinkedIn Canada as one of their success stories.
YOU DON’T CONTROL THE MESSAGE ANYMORE!
Increasingly, companies find themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organizations they are talking about are not always aware or proactive in their responses. How can organizations navigate this challenging environment? What are best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants? It’s not all doom and gloom either! You can be a positive influence online and leverage your existing audience to amplify your message and raise awareness about you. In this session you will how to do that too!
2:15 pm – 3:30 pm