Expert Digital Video Strategist + Producer
Andrea Corson is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome video for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line, & Nordstrom, along with a lengthy roster of start-ups, coaches, bloggers, and course creators.
A long-time entrepreneur, Andrea has always been incredibly passionate about helping her fellow creatives grow their businesses and audiences, and consequently launched Video Pop, helping these modern brands learn how to create the best possible video for their websites and social channels.
Whether you’re looking to nail down the perfect strategy for your video, figure out how to make the best video for a specific social platform, launch a successful YouTube channel, hone your shooting/editing skill set, or decide you simply want to teach your team how to make video (or have someone make video for you), Andrea is a true one-stop shop.
USING VIDEO LIKE A PRO TO GROW YOUR BRAND, BLOG, OR BUSINESS
Did you know that video can skyrocket both site traffic and email click-through rates and that audiences are 10x more likely to engage with, embed, and share video content? And side note…that by 2019, internet video traffic will account for 80% of ALL consumer Internet traffic? MIND. BLOWN.
Using video marketing can be incredibly effective when used correctly, but at the start, it can also be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase? How long should your videos be? Not to mention that little complication.. how do you actually make professional video that looks amazing?
The short answer? Video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on the type and industry of your brand or business. Let us help set you up for success!
In this session, we’ll teach you how master the art of video strategy and workflow to create effective, engaging video for your brand’s website and/or social channels.
10:30am – 11:45pm